Smart Shelf Display Solution

Create a completely new shopping experience that combines the world of e-commerce with on-site shopping and uniquely combines information with emotion directly at the product to create a completely new shopping experience. We offer an end-to-end system solution for your application, from the local application to the remote services with the appropriate hardware, software and IoT components.

Compared to conventional digital signage solutions, the solution provides the end customer with more information directly on the product on display or allows them to see it live in action. For example, a running shoe is shown with a video in use, and the product features can be called up in various languages by touching the screen. It is then possible to try on the shoe and test it in the store. This makes the solution particularly suitable for highlighting and showcasing products.

Possible applications include front gondolas, shop-in-shop systems or sales displays. In addition, the provider can learn more about the purchasing behavior of the product by evaluating the touch events.

To enable the full range of functions in a scalable implementation, we offer a complete system solution that covers everything from the store to the backend system and integration with existing data platforms.

LG's interactive Smart Shelf Displays with integrated capacitive touch screen form the visible front end of the solution. Thanks to their slim design, they are particularly suitable for use on sales shelves. Various dimensions - each with a depth of less than 20 millimetres - are available for the different shelves. A quad-core ARM processor with Android operating system and WiFi connection is used.

• 23"/ 29" stretch display
• Bright Full-HD IPS display
• Slim design with integrated touchscreen
• Integrated Android platform
• Communication via WiFi

The media player, which is specially tailored to interactive content, can be installed as a software app directly on the display system and thus becomes an integral part of the solution. The media player works together with the Smart Cloud Management Platform, which can be used to manage content intuitively. Media content can be synchronized across multiple displays to show a coherent video across the entire shelf. In the simplest case, the WiFi connection allows each individual display to be connected to the cloud management platform via the store's WiFi network. Once the whole thing has been set up, the connection is established automatically. Only a power connection is therefore required at the store shelf itself.

• Media player for cloud CMS
• USB player for local content
• Formats: MP4 (H.264), H.265, JPG, JPEG, BMP, PNG

In a typical configuration, several displays are usually installed on a shelf and a larger display at the head end. Here, the IoT gateway offers the option of connecting several displays via one access point. The following three options are available: wired with Ethernet via the store data network, with the gateway as a hub again via the Wi-Fi network in the store or directly via IoT mobile radio with its own SIM card.

• Cellular, WiFi, Ethernet
• Mobile (e.g. LTE Cat-1)
• Industry grade (operation 24/7)
• Remote management

With the third option, direct IoT sim connectivity with an integrated data package, the solution is completely independent of the data connection in the store. If the shelves, front gondolas or display stands are equipped directly with the display and gateway, all that needs to be done is to set up the finished shelf in the store and connect it to the power supply. The local system then automatically connects to the cloud platform, i.e. plug & play. The IoT sim connectivity is an integral part of the solution and offers very high availability compared to a conventional mobile network connection. Even if the smart shelf is located in the basement, a stable network connection is guaranteed.

• Stable mobile network connection for high availability
• SIM/connectivity lifecycle management
• National & international roaming for best coverage

Content management

As part of the overall solution, our suitable content management system (CMS) provides the media content and manages stores and the displays installed in them. A cloud-based management platform is used here, although content can also be uploaded via a USB stick as an alternative.

With the cloud management platform specially tailored to the solution, media content can be managed at different levels and content can be uploaded to the local media player of a system, to all shelves in a store or across the entire store network.

The administrator has the option of setting up several management levels and assigning users different access rights. This allows company headquarters, content providers or store employees to access the platform and thus the systems and functions released for them via a secure web interface.


Studio software

With the Studio software tailored to the special screen formats, interactive content can also be created without prior knowledge. It is possible to freely define the active touch areas and also set up several touch levels.

Device management

With the implemented device management, current content can be called up on any display or the operating software can be updated remotely. As with content, this works either for one store or the entire store network. As part of lifecycle management, all other components such as the IoT gateway and sim connectivity can be managed remotely via a web interface in addition to the display systems.