Voice control and voice-based technologies have experienced massive growth within the consumer market over the last five years. By early 2017, 49% of U.S. broadband households were using a personal assistant through an application or a dedicated device.
Due to accelerated growth and consumer interest, the voice first landscape is changing rapidly, affecting the adoption of voice enabled products. Market leaders such as Amazon, Google, Apple, Microsoft and most recently Samsung continue to announce new product enhancements and expanded roadmaps.