Why do smart home ecosystems exist? What’s wrong with today’s siloed smart home industry? Why should device makers make an investment in Matter? How will Matter change things for consumers and device makers? Understanding the present state of IoT interoperability is crucial for succeeding in the open, Matter-enabled market in the future. In this whitepaper, we explore why a unified IoT ecosystem is important not just from the perspective of consumers, but also design decision makers and product managers.